Wednesday, June 21, 2006

complimentary, my butt

I really think that Hoyts so-called complimentary movies passes are a major con. I was given two Hoyts passes recently, which can also be used at VillageSkyCity in Queen St only. Of the 14 movies that are potentially on show tonight at our local multiplex, 7 of them are “no complimentaries”. The 7 that we could use the passes for have all been out for weeks, at least (in fact, one of the 7 has been showing since 30 March!). Four of them we’ve already seen and the other 3 we have no real desire to see.

New release movies are almost always “no complimentaries” for at least 2 weeks, and it can be close to a month for big movies. So really, “complimentary” movie passes are only good for people who hardly ever go to the movies, and who don’t mind waiting for weeks after release to see films.

Personally, I think it’s a con to trap the uninitiated. You get people coming along planning to see a particular new movie, only to find that the passes can’t be used. By then, they’ve been looking forward to seeing that specific film, and end up paying to go. Well done, Hoyts, you’ve just forced the poor punter to pay out cash & have to come back again to use their passes! It’s not like the vast majority of movie passes haven’t been paid for by somebody – there very few truly complimentary movie passes floating around out there – so why not just accept them for everything? Shame on you, Hoyts.

2 comments:

Anonymous said...

And I thought I was the only one who thought this - yes, its a con seen a mile away. Its sickening to think you are getting a complimentary pass - when you think about it....its a kick in the teeth and an evil invitation into their cinema...to watch an old movie where everyone has told you the story line (and the ending) for the last 2 months.

Anonymous said...

I agree completely :o)